ADVANTAGES OF INDEPENDANCE
Why Open An Independent Store With Ceramic Arts?
When Opening an Independent Business – YOU are in control – a HUGE Happiness Factor!
How do we know this? We have owned and operated 8 Franchise locations in other industries for a period of 31 years and know the difference between operating an Independent Business (Ceramic Arts) and those 8 Franchised locations.
We have been in business for 50 years and LOVE our customers! We thrive on helping independent entrepreneurs open their own business and grow for years to come! We have a proven track record of successful independent stores in Canada!
Our Comprehensive Training Program Consists of:
- How to choose a Business Name
- Criteria for Site Selection
- Studio Layout and Design
- Interior Finishes and Lighting
- Merchandising and Display
- Hands on product training – glazes, kilns, dipping, silkscreens, accessory products
- Ongoing product learning with industry artists via monthly webinars
- Suggested start up packages for bisque, colour, kilns, brushes and studio supplies (according to the size of your studio)
- Suggestions for other products such as clay, glass, canvas, board games
- Suggestions for studio enhancements such as coffee, food and snacks, bubble tea, candy
- Point of Sale System with customer relationship tools
- Effective Business Strategies
- Key Performance Indicators
- Pricing for Profit
- Identify your Unique
- Selling Position
- Branding and Marketing
- Social Media Management – facebook, instagram, google plus and more
- Software for effortless online booking for parties, classes, workshops – interfaced with social media to enhance your marketing
- Website development
- Search engine optimization SEO for your location & Website, Google-Ad Words and Website Analytic setup
- Insurance expert at your disposal
- ONGOING SUPPORT – before, during and after you open – we are here to help YOU every step of the way!