FRANCHISE vs INDEPENDENT
How controlled do you want to be? Are you truly Entrepreneurial?
Let’s looks at the difference between operating a Franchise and an Independent Business.
Franchise
- Your Franchisor is “The Boss” not you – you must follow their rules
- Your design of Build-out is controlled
- Your marketing campaigns are controlled
- Your selling price is controlled
- Your purchasing decisions are controlled
- Your company emails are controlled and monitored
- Your ideas are not implemented, if ever
- Franchise Fee – significantly adds to cost of startup – $20,000 to $30,000
- Expensive Build-out
- Limited inventory choice
- You cannot sell your business without consent of Franchisor
- You don’t keep all your profits – have to pay royalties
- You cannot change immediately to react to market conditions
Independent
Ceramic Arts Comprehensive Training Program gets you started and gives you ON-GOING SUPPORT!
- You are the “Boss” – Complete control of EVERYTHING
- You are not a carbon copy, you are uniquely different
- You can be any size and the buildout is YOUR decision
- You make all the purchasing decisions
- You make all the marketing decisions
- Your ideas are immediately implemented
- You decide where your location will be
- You can join Independent Associations online
- You can decide what Inventory to carry – not limited
- You decide how to price your products
- You can sell your business whenever you want
- You control your lease, no Franchise Agreement to tie up your lease
- No Franchise Fee – less start up costs – money to be used for inventory
- You keep all your profits
- You can react to a changing market immediately